Go Mighty’s 31 Days of Inspiring Women, #11: Janette Crawford
Meet Janette. She’s a writer and stylist interested in living a more conscientious life. At fashionlovespeople.com, she blogs about brands that respect people, the environment and good design, and she runs an online pop-up shop of beautiful baby items that are approved by both her and her toddler. Previously, Janette ran communications and marketing at Storenvy, an successful startup that powers digital storefronts for creative business owners. Her baby happens to be the most fashionable baby we’ve ever laid eyes on.
Check out Janette’s story and Life List below.
So, Janette, what’s your story?
I grew up on a wheat farm in Kansas — a far cry from the San Francisco flat where my 1-year-old is growing up right now! My husband and I moved to San Francisco almost three years ago for the sake of Storenvy, the startup he founded, which I worked on until last month. This city has been amazing to us. He’s been able to raise millions of dollars to build out his vision for social commerce.
And as I step out to work on my own, I think (hope!) the Bay Area will love what I have to offer. The opportunities here are amazing, which I plan to take full advantage of.
These days, I blog about ethical fashion for you, your home and your baby, and my goal is to help each of those areas be thoughtfully curated. I run a rotating online pop-up shop of beautiful baby items, and launching this summer is a selection called “Mini Moi”: all items that come in both adult and baby sizes, for cool parents and their matching babies!
I’m working on launching a new business to fill a void that I found missing when I was pregnant with my daughter in 2011: a baby and maternity styling service. I’ll be offering affordable online classes plus one-on-one styling and personal shopping to help girls build their registries, identify what’s essential or not, and find clothes, toys and gear that fit their style — rather than filling their homes with colors and characters that they wouldn’t buy otherwise.
Tell us a bit more about these ten goals from your life list. What’s the inspiration behind the goals you chose?
Most of my goals are inspired by my new self-employment. I hope the Go Mighty community will help hold me accountable to them! And beyond that, I want to live proactively, making things happen rather than waiting for them to.
Any advice for others on how to stay motivated/focused on achieving their goals?
I haven’t mastered this yet, but it helps me immensely: Maintain an email Inbox and a to-do list that let you zero them out! I’ve traditionally been awful at email and staying in touch with people and prioritizing my to-dos. But archiving all my emails alone has made me feel infinitely more in control. Like when I don’t have a looming to-do list of a zillion unread emails, I’m actually able to initiate new things outside of my Inbox. It’s empowering.
Follow Janette’s journey through completing her Life List here.
Want to make a Life List of your own? Easy—join the Go Mighty community here.
(Photo courtesy of Janette Crawford)